From "Traditional Treat", we move on to "Flavors of Future Favorite"
Inheritor of the rice cracker expert, Mr. Masaru Hayakawa keeps looking in the future. Under philosophy of being Tasty Healthy Rice Snack Leader, we want our classic and innovative Japanese rice crackers and chips to enter "a borderless world" so we develop our products continuously to appeal to a younger, more casual generation. Though the rice snacks are products of culture yet ours are subtle blend of East and West taste.
Just one bite, we assure you will enjoy our tasty and healthy snacks!
Process
Unlike the production of other snacks, rice crackers and chips are the result of time and effort. In order to produce the highest quality "Arare", for Japanese name, more than two weeks of complicated preparation of raw materials, base dough, cut dry and roast must be undertaken. The result is snack that is unique in its texture, nourishing in its ingredients and versatile in its consumption.
The production process of rice crackers and chips at Thai-Nichi Industries Company Limited:1. |
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Our Products
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Classic Rice CrackerLady Mix |
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Cereal ChipsWhite Honey Sesame |
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MizuhoOrange Ball |


